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World Journal of Pharmaceutical
and Medical Research

An International Peer Reviewed Journal for Pharmaceutical and Medical Research and Technology
An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)
ISSN 2455-3301

ICV : 78.6



Dr. Shyam Kumar Sah*, Dr. Deeraj B. C. and Dr. Ashwini M. J.


The word “Cosmetics” means any substance used to clean, improve or change the complexion of skin, hair, nails, teeth or eyes. It includes beauty preparations (perfume, skin cream, nail polish, lipstick or contact lens) and grooming aids (soap, shampoo, shaving cream and deodorant). Ayurveda is a pioneer and one of the most ancient medical science practiced in India, Nepal and other South Asian countries. Ayurveda emphasizes on both external and internal beauty. Ayurveda cosmetology started from mother’s womb which is detrmined at the time of “Shukra-Shonita Samyoga”.[1] Kaanti, Chhaya, Varna, Prabha are beautifully explained and depends on Matrija, Pitrija, Rasaja and Satmayaja bhavas with predominance of Mahabhuta.[2] Matruja bhava contributes soft parts like skin and pitruja bhava contributes hard parts like hair, nail and teeth.[2] A proper balance among Tridosha, Saptadhatu, Dinacharya, Ratricharya and Ritucharya help to maintain skin health and youthfulness. Charak samhita and Sushruta Samhita are importantat Ayurveda classics giving detailed description of abundant Rasayana herbs with several formulations for management of beauty, health, fitness and age related conditions. The person of 35–55 age group and even teens are highly curious to beauty concern. Ayurvedic cosmeceuticals are always ahead for their safe and holistic action. Based on the vast and established knowledge of Ayurveda, herbal extracts, fruit extracts and essential oils are now being effectively used as medicines, food supplements and personal care that actively protect the skin, hair, nail and prevent premature aging. Thus India could emerge as a major contributor to the global cosmetic industry.

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