World Journal of Pharmaceutical
and Medical Research

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Pharmaceutical and Medical Research and Technology
An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)
ISSN 2455-3301
IMPACT FACTOR: 6.842

ICV : 78.6

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SJIF Impact Factor: 6.842

Abstract

KNOWLEDGE, ATTITUDE TOWARDS UNHEALTHY MARKETING OF PHARMACEUTICAL PRODUCTS IN DHARMAPURI DISTRICT, TAMILNADU

Vasanthan A.*, Senthilkumar K. L., Anandharaj G., Ponnarasu M. K., Vignesh V. and Gopinath R.

ABSTRACT

Unhealthy factors in marketing of pharmaceutical products get increased day by day. Although online pharmaceutical marketing can potentially benefit both physicians and patients, it can also harm these groups by misleading them. We conducted a review of the available literature on online pharmaceutical marketing, in order to identify factors that contribute to Interne users suffering by online pharmaceutical misinformation, and also we conducted a survey and collect the data about trust in online health information and physician. The results are favor for the good health care system. Online misinformation that affecting people health condition due to internet dependence of the people.

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