World Journal of Pharmaceutical
and Medical Research

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Pharmaceutical and Medical Research and Technology
An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)
ISSN 2455-3301
IMPACT FACTOR: 6.842

ICV : 78.6

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SJIF Impact Factor: 6.842

Abstract

TREND OF ADVERTISEMENTS IN POPULAR TAMIL TELEVISION CHANNELS AND THEIR RELEVANCE TO HEALTH

Bharatwaj Resiure Srinivasan* and Malinikar

ABSTRACT

Duration of viewership time of Television advertisements (ads) among popular tamil channels and their content were studied by 24 hours of t.v viewing of channels and assessed for any non-branded health messages. The ads occupy 21% of viewership time and focus mainly on cosmetics and eatables with no time given for general health messages. There is a huge scope for regulating these ads in order for greater public reach for general health education content.

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