Abstract

*Dr. Murade Sarita and Joshi Nitesh

ABSTRACT

Since last one and half year Ayurveda has gained limelight never before. The pressure of pandemic has led to a big growth in the demand not only for Ayurveda medicines but for Ayurveda based nutrition and wellness food, ayurvedic preventive healthcare products also. As customers are getting proactive about health there is increase in tendencies like self-medication, unnecessary prolonged medication, using same medicine based on anecdotal information without physicians? opinion. Mass media, availability of herbal products in food store and super markets, medicines are made available without prescription. Lack of awareness about Ayurveda medicines too have some side effects this and many concerns like this we are lagging behind in effective monitoring of safety, toxicity and side effects of herbal products. According to WHO about 60% of the world?s population relies on herbal medicine and about 80% of the population in developing countries depends almost totally on it for their primary health care needs. The herbal industry shares about US$100 billion with decent growth potential worldwide. There is increasing demand due to popularity and acceptability of herbal medicine considering as a scope for upgradation of herbal medicine. Intensifying the scientific evaluation of herbal drug through clinical validation and coming forward as researcher instead sticking to the academics and practices only is necessary. The research has enlightened the points which can be helpful for seeking upgradation in Ayurveda.