ROLE OF AYURVEDA IN WELLNESS TOURISM
*Dr. Poonam Rawat and Dr. Ambika Prasad D. Pandey
ABSTRACT
The richness and the purity of the Indian soil lies in its variegated culture and climate, architectural heritage, rituals and also for the use of traditional medicinal practices. The Indian land is known as the Land of Divine as it possesses the healing property either through the use of matter or non-matter substances or both. Indian culture has the tradition of nurturing its guests in the best way possible. Earlier and even today these guests are known as ‘Athithi’. This is how the Phrase ‘Athithi Devo Bhava’ is synonymous to the Indian culture. By fostering ancient practices of Ayurveda, Yoga and Naturopathy, Siddha, Sowa-Rigpa, India has established itself as an important wellbeing recession among the domestic as well as international voyager. We could stretch the awareness as well as recognition of Ayurveda across the entire world through this platform of tourism. Today, we are trying to cure every crucial domain of life be it in sense of human health, environment, food etc. by adopting countless natural remedies to stop the fast rate loss of nature and its constituents. This article is all about the role of Ayurveda in the direction of wellbeing through the tourism as the medium, thus contributing both in the field of health as well as economy of our country. Therefore, the Ministry of Tourism has drafted the guidelines for this medical tourism. In presenting this review article, we searched various websites, OPD?s result, Ministry of Tourism and Ministry of AYUSH guidelines.
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