World Journal of Pharmaceutical
and Medical Research

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Pharmaceutical and Medical Research and Technology
An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)
ISSN 2455-3301
IMPACT FACTOR: 6.842

ICV : 78.6

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Abstract

‘‘OPPORTUNITIES AND CHALLENGES IN RECENT TRENDS IN HERBAL MEDICINES’’

Harsha V. Sonaye*, Lalit G. Pund, Vikrant Chilate and Dr. C.A. Doifode

ABSTRACT

Herbal medicines make up an important component of the trend toward alternative medicine. Herbal medicine is becoming ever more popular in today?s world as people seek out natural remedies. Herbal medicines have been used since the dawn of civilization to maintain health and to treat various diseases. To compete with the growing pharmaceutical market, there is an urgency to utilize and scientifically validate more medicinally useful herbal products. With use of these advance techniques protection from toxicity, enhancement in stability, improved bioavailability of herbal formulations, protections from physical and chemical degradation can be achieved. These techniques provide improved patient compliance, sustained release and targeted action of plant actives and extracts. The present reviews gives information regarding various novel techniques used for improving safety and efficacy of phytomedicines, type of active ingredients, biological activity and application of novel formulation.

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